我們發現在聚落之中產業服務平台扮演重要的角色,包含臨床資訊、技術媒合、產品驗證及產品行銷,各個平台應該扮演不同的角色,讓園區有更高的附加價值。行銷是醫療器材領域中最主要的缺口之一,IDS(The
34th International Dental Show)德國科隆國際牙材展是全球首屈一指的國際牙材展。超過1956家廠商、業者、供應商和技工通路廠商參與此屆展會。全世界參展者在此展覽期間介紹最新的產品以及提供特殊的概念給予買家。
此次有11家台灣廠商參與盛會,此次金屬中心參與展會是增加台灣牙科醫療器材產業之能見度,並塑造台灣精品的概念,打造台灣集體形象。而產品的國家形象是影響消費者採購決策的重要因素。
The service system platforms, which contain clinical information,
technology matching, product certification, and product marketing,
play an important role in the industry. These three platforms
have different functions, and together they help to add values
to the industry. Marketing for medical devices has always been
the gap in the industry, and product marketing platform is aimed
to fill the gap.
IDS, The 34th International Dental Show, is the world’s leading
dental trade in the German Cologne. About 1,956 manufacturers,
dealers, suppliers and labs participated in this dental show this
year. Many exhibitors attended IDS to introduce new product and
offer special incentives during the meeting.
Among the 11 Taiwanese companies that exhibited in IDS, the
Metal Industries Research & Development Centre (MIRDC) , participated
in the expo, with the purpose to increase the exposure of Taiwan’s
innovative product to the global dental industry. MIRDC used the
“excellence Taiwan” product image as the exhibit booth theme and
hosted 11 product demonstrations to enhance Taiwan brand recognition.
The theme had created increasing purchase orders for Taiwan’s
good image did influenced consumer purchasing decision.